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High Cotton Ties is determined to teach every gentleman that tying a bow tie is not only easier than you think, but also something every gentleman should have in their repertoire. Much like tying the laces of your shoes, tying a bow tie is something that you learn how to do once and will remember forever. Being equipped with the proper technique elects you to a select club, and once you master the process, it is up to you to share your knowledge with those who have yet to learn.